June 24th, 2013

Margaret Salmon at Office Baroque

Artist: Margaret Salmon

Venue: Office Baroque, Antwerp

Exhibition Title: Pyramid

Date: May 26 – June 22, 2013

Click here to view slideshow

Full gallery of images, video, press release and link available after the jump.


Margaret Salmon, excerpt from Love/Belonging, colour and black & white 16mm film on digital, silent, 15.30 minutes


Margaret Salmon, excerpt from Physiology, colour and black & white 16mm film on digital, silent, 11.13 minutes


Margaret Salmon, excerpt from Esteem, colour and black & white 16mm film on digital, silent, 4.10 minutes



Images courtesy of Office Baroque, Antwerp

Press Release:

‘It is quite true that man lives by bread alone — when there is no bread. But what happens to man’s desires when there is plenty of bread and when his belly is chronically filled?’ A.Maslow

Considering the work of Abraham Maslow and his theory of the hierarchy of needs, as well as the avant-garde documentaries of Hans Richter, Pyramid looks at the rhythms and choreography of middle class South England.

Using Richter’s 1929 film Every Day as a point of departure, Salmon works with a family from the Kent region who represents model lifestyle. What values are apparent through their everyday rhythms and interactions? How do their family and work roles influence their happiness and ability to cope with repetitions and alterations in their daily lives? The image of Maslow’s pyramid and his pragmatic dissection of human needs and possible motivations provide a system of organization for the family and a visual template to incorporate into the work. Can the actuality footage reflect the various refined levels of needs– the physiological, personal and familial safety, love/belonging, esteem and finally self-actualization? How do race, income and personal history make humans both different and the same within their fundamental motivations, and how can this be read through the veil of middle class decorum and gesture? Richter observed that “pure cinema” has three characteristics that determine its place in twentieth-century society: the freedom of the artist; the moral responsibility of film content; and the value of the obscure. As we follow the various patterns of the family, intercut and organized to loosely correspond to Maslow’s theory, the relationship between content and abstraction provides another central theme and internal dialogs emerge between forms, colors, movements and emotions.

Filmed in color and b&w on 16mm film, Pyramid continues Salmon’s interest in the performance of the artist/cinematographer within both spontaneous and constructed situations and incorporates methods developed by various movements within documentary and avant-garde history. Using mostly diegetic sound as well as silence, and edited as a single screen work, Salmon constructs an abstract documentary which both develops and challenges the themes presented in Maslow’s theory as well as her own interest in human iconography, stereotype and domestic rhythm.

Link: Margaret Salmon at Office Baroque

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