January 7th, 2014

Georgie Nettell at Project Native Informant

Georgie Nettell at Project Native Informant

Artist: Georgie Nettell

Venue: Project Native Informant, London

Date: November 28, 2013 – January 25, 2014

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Georgie Nettell at Project Native Informant

Georgie Nettell at Project Native Informant

Georgie Nettell at Project Native Informant

Full gallery of images, press release and link available after the jump.

Images:

Images courtesy of Project Native Informant, London

Press Release:

The same mechanically produced image in different colour themes has been exhibited twice before, a restyled repeat of an industry standard. The same image (the same artist) appears again via a logic by which only products that have been successful somewhere before become appropriate to be shown again. Offset to create unique variations within the same basic format, individuation is only token.

Removing the stud walls mirrors a brand that trades on transparency. Fashionable in a corrupt way, this tells us little we do not already know. Such rehearsed frictions are as fluid as anything else but to reveal an act of emptiness through mechanisms of integration will quickly become its opposite. Strategies remain strategic and signature insights become conditioned reflex. Here a standardised passivity moves towards a model of participation that is a demonstration but is also true.

Link: Georgie Nettell at Project Native Informant

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