October 23rd, 2014

Mitchell Syrop at Midway Contemporary Art

Mitchell Syrop at Midway Contemporary Art

Artist: Mitchell Syrop

Venue: Midway Contemporary Art, Minneapolis

Exhibition Title: It is better to shine than to reflect

Date: September 20 – October 25, 2014

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Mitchell Syrop at Midway Contemporary Art

Mitchell Syrop at Midway Contemporary Art

Full gallery of video, images, press release and link available after the jump.


Mitchell Syrop, excerpt from Watch it. Think it, 1976. 16mm film transferred to DVD, 56 seconds. Courtesy of the artist and Midway Contemporary Art, Minneapolis.



Video and images courtesy of the artist and Midway Contemporary Art, Minneapolis

Press Release:

Midway Contemporary Art is pleased to present a new exhibition of work by Mitchell Syrop following his previous Midway exhibition – Hidden. Whereas Hidden focused on his more recent sculptural work, this exhibition, It is better to shine than to reflect, brings together a new installation of his high school yearbook series from the 1970s with his photographic work from the early 1980s that was influenced by the advertising strategies and mechanisms of that period.

Syrop began combining text and image in the mid-1970s following his move from New York to Los Angeles. His interest in public advertising developed as a young student in New York, and became an explicit focus in his work once he started graduate school at CalArts where he gained access to film and image reproduction technology. The availability of such technology, combined with the scale and breadth of LA’s advertising and television industries, was of particular importance to Syrop. In 1976 he created a short film, Watch It, Think It, that was 6 seconds long and was eventually edited for commercial broadcast on a local television station. The short sequence portrays a woman smiling and drinking from a glass of water within rapidly shifting graphic transitions. A voiceover repeats, “Watch it… Think It… Watch it… Think it”. Like some of the other works on view, the ambiguous nature of this pseudo commercial allows for numerous readings. Disconnected from any product, this work links itself to presentational modes at use in advertising.

In the early 1980s, Syrop continued using the language of advertising but began working more extensively with photography. He selected images from trade magazines, advertisements, and news sources. Often interspersed with photos that he himself had taken, Syrop had a particular interest in combining – in an indexical manner – the most generic style of images with charged and reductive clichés, advertising slogans, and biblical references. The psychologically subjective nature of this work lacked the coolness of critique found in other work at the time.

A new iteration of Syrop’s ongoing yearbook series is installed in the adjacent gallery. He began this collection in 1974 as an undergraduate art student in New York, picked it up again in the early 1990s, and continues to add to the archive of images today. Photographing and scanning portraits from high school yearbooks, he then enlarges and reprints new images to be included in groupings that range from three images to much larger installations such as those on view at Midway. Using grids of aluminum and monofilament as structures to
arrange these images, the various constellations of faces have been reconfigured over the years in each subsequent installation. These works can be accessed vertically, horizontally, diagonally, or taken in in their entirety. Through these photographic arrangements, fluid patterns that are both visual and psycho-social emerge and dissolve. In addition, time has accentuated these images’ distance from their original sources and use. The work leaves us with a sense of discomfort about the unstable nature of that displacement and our relationship to it.

Link: Mitchell Syrop at Midway Contemporary Art

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