Venue: Air de Paris
Exhibition Title: ça va aller
Date: January 12 – March 14, 2020
Full gallery of images, press release and link available after the jump.
STURTEVANT at Air de Paris, Installation, 01:32
Images courtesy of Sturtevant Estate and Air de Paris, Paris. Photos by Marc Domage.
ça va aller (it will be ok) (June 5 – July 25, 1998) is a key exhibition in Sturtevant’s work. It takes place at the same time as the Football World Cup (June 10 – July 12, 1998), whose finale in Paris sees the French team victorious. In an almost religious fervor the whole country celebrates «Les Bleus» led by Zidane. This sport, which is also known for the violence of its hooligans and the indecent amounts paid on the players’ transfers, is a good example of the pornography of the world that Sturtevant points out in her work.
For the first time, she works with images from television : commercials, interviews with Zidane… Projections, videos, a techno soundtrack composed by DJ La Doublure (Michael Amzalag, one of the M from the famous duet MM Paris), the installation integrates a drawing contest for the neighborhood’s young inhabitants, a prize being awarded to them by a jury composed by professionals from the contemporary art world: Bernard Blistène, Michel Bourrel, Nicolas Bourriaud and Jean-Yves Jouannais, led by the artist, all disguised as clones of the Blues Brothers treating very seriously their roles in this crazy and creaky farce…
Ça va aller went on to become the signature of the artist’s first videos, before the switch to Cut & Run Porn Productions in 2006 …
The two Zidane films will be shown back to back at the entrance to the exhibition at Air de Paris.
Next come six works planned for six flat screens scattered around a single room. That way the hubbub of the images will be accentuated by the hubbub of sound.
Three of these videos «stammer» images from American television game shows and commercials, and point up the power of the dollar (whence the witty title The Greening of America).
The other three are very brief loops featuring soft toys and ridiculous little mechanical animals, edgy and garishly coloured. I Love Arlette, without doubt the most winsome and joyful of these works is a double-edged tribute to Arlette Laguiller, who got 5.72% of the vote at the French presidential election in 2007.
Each of these works – like their simultaneous presentation – offers a near-nauseating portrait of the mindless products of the entertainment industry and their derivatives. The slogan-like titles of the works and the name of the artist or the production house are overlaid like brands on the same plane as the images: the credits and the works intermingle seamlessly.
The exhibition comes with an intro by Elisa Schaar and tributes by Muzzey, Bruce Hainley, Anne Dressen and Stéphanie Moisdon.
Sturtevant (1924, Lakewood, Ohio – 2014, Paris) was awarded the Golden Lion for lifetime achievement at the 54th Venice Biennale in 2011, and her pioneering work has been featured in numerous exhibitions, including at The Abertina Museum, Wien (2015); Hamburger Bahnhof Museum für Gegenwart, Berlin (2015); The Museum of Modern Art, New York (2014); Serpentine Galleries, London (2013); Kunsthalle, Zurich (2012); Moderna Museet, Stockholm (2012); Musée d’Art Moderne de la Ville de Paris (2010) and the Museum für Moderne Kunst, Frankfurt am Main (2004 and 2014).