July 9th, 2020

K8 Hardy at Karma International

Artist: K8 Hardy

Venue: Karma International, Zürich

Exhibition Title: Storefront Show

Date: June 30 – July 9, 2020

Press release and link available after the jump.




Timotheus Ueberall, installation of K8 Hardy at Karma International, music by DJ Python – Pia, 2020, 00:45

Images courtesy of Karma International, Zürich. Music courtesy of DJ Python. 

Press Release:

Dear friends,

We are pleased to announce our next storefront show featuring K8 Hardy. Her video Express Looks will be on view all night through our storefront and during the day by appointment.

Karma International: How did the video come about? How is it related to your iconic work “Outfitmentary”, which was screened at MoMA, New York?

K8 Hardy: Express Looks is the fast food version of Outfitumentary. It’s cut for the exhibition space and the time that people spend walking around looking at art. It’s the social media of the feature length film. It’s the Tik Tok and the MTV. It’s the ADHD.

KI: You started Outfitmentary in 2001 and proceeded to film your outfits for 10 years. How do you see the work today in the light of selfie-culture and social media? How did the ways of self-expression change in your opinion from this time?

KH: I decided to release Outfitumentary once selfie-culture got so big. Originally, I was waiting until I was 90 years old, but I realized that it is important for the record. It’s important for young people to see how fast this phenomenon took over our world. It starts with a real awkwardness, and my friends making fun of me for filming myself, something that is just unfathomable today.

KI: Throughout your oeuvre your work has evolved a lot around fashion. When and how did your interest in fashion start and how did you decide to incorporate it in your work?

KH: My work has involved a lot of self portraiture and bodies. The bodies are dressed. I see style as a material, a place to make more meaning, and add depth. If I didn’t pay attention, or down-played the dress, you lose yet another opportunity to make meaning in your work, to have a conversation about class, identity, and place. So I really look at it as an opportunity to do more. It carries into how I dress in my daily life. It’s a way for me to work through some of my ideas. It would have been more acceptable in the art world for me to ignore fashion. I am drawn to that unspoken rule that fashion has no place in art, and the tension between the two. I think artists need to go into the ickiness, into the subjects that provoke and make people uncomfortable.

K8 Hardy’s CV can also be viewed here and, if you would like further information, we’d love to hear from you.

Sending our best wishes!
Karolina, Marina, and the Karma team

Link: K8 Hardy at Karma International

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